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Company desk / checked October 1, 2026

Google: what changed, and what it means for you

Gemini models, the Gemini API and Google AI plans. What changed, what it costs you, and what to do.

This week in one paragraph

Google unveiled Gemini 4 Argon on September 30—its first Gemini 4 model—with more top benchmark scores than GPT-6 Astra or Claude Opus 5.5 on Google’s own tables, at an introductory $2 / $10 per million tokens. You cannot use it yet: cyber defenders go first, then paid API customers and Google AI Ultra.

+ 2 good for readers − 1 costs or risks

The ledger · newest first

Good news and bad news, dated

  1. + Plus

    Gemini 4 Argon: the most top scores, at an introductory $2 / $10

    By VentureBeat’s count of Google’s tables, Argon leads or ties on 13 of 18 disclosed benchmarks against GPT-6 Astra and Opus 5.5, with responses up to 1M tokens long. These are Google’s own numbers.

    For you: Developers: a frontier-class model at Sonnet-level price—once you can get it.

  2. − Minus

    You can’t use it yet

    First access goes to cyber defenders in Google’s Fairwind Program and to U.S. government pre-release testing. Paid API customers and Google AI Ultra subscribers come next, with no date; Argon is not on Google’s API pricing page.

    For you: Don’t plan a migration around it this month.

  3. Watch

    The introductory price will double

    After an unannounced introductory period, Argon moves to $4 input / $20 output per million tokens—the same list price as Claude Opus 5.5.

    For you: Budget at the later price.

  4. + Plus

    Gemini 3.8 Flash at $0.75 / $3.75 until December 31

    Google’s current fast model. Its price doubles to $1.50 / $7.50 on January 1, 2027.

    For you: A cheap option today; check your bill in January.

Models now · API list prices per 1M tokens (input / output)

Which Google model for which job

Gemini 4 ArgonIntro $2 / $10 (later $4 / $20)Not yet available; long business workflows, coding, cyber defensePrice checked Oct 1
Gemini 3.8 Flash$0.75 / $3.75 until Dec 31Fast, cheap default todayPrice checked Oct 1
Gemini 3.5 Flash-Lite$0.30 / $2.50Highest-volume, simplest tasksPrice checked Oct 1
Our read · opinion

What to do now

Design so you can swap models: Argon may be the cheapest frontier option for a while, but its price will double and the date is unknown.

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